How can Penguin make books and reading an unmissable part of pop culture?

It starts with a page…

Penguin Random House is encouraging those from major cities around the world (London, Sydney, Tokyo, New York, Los Angeles, Toronto) to work together and put their literary and puzzling skills to the test.

Credits: 
Copywriter (Script + Campaign): Jada Brown
Art Direction & Design: Gabby Petrone & Jada Brown